Hi! Welcome to the preview of the Emma Hobick Collection! This release features tons of sweet products designed by me. To describe this collection, I would say classic, simple, and stationery! This definitely defines what I love and what inspires me in nature and every day life. Keep reading for more about the EH Collection and please stay tuned for the launch tomorrow!
The EH Collection will launch Thursday, August 8th at 9am central.
While we were in Italy, we visited so many cute stores full of wax seal supplies, stationery, and calligraphy pens. It was definitely a stationery enthusiasts’ heaven and perfect inspiration. My mom and I were very excited about these little stores and we bought some wax seal products and other souvenirs. When we got back, the first thing I did was try the wax seal. When I started to design my own collection for JSH, I remembered the wax seals and the adorable stationery in Italy I loved, and used that to curate my collection.
I invite you to the world of my imagination! The collage above was what I originally created at the start of my designs for inspiration. I added many seals, designs, and pictures of the atmosphere I wanted to create to the board. I then began to design my ideal collection full of muted and pastel tones and of course: florals! Many sketches later, I settled on a drawing I loved! Then came the work part; picking products I wanted to feature and create. I discovered so many sweet seals and wax, it was hard to choose! I finally chose the perfect things you will see in tomorrow’s collection.
I love writing real thank-you notes and what’s even more fun is receiving them! It lets you know the other person who sent it took the time to show you some love. The stationery I created was designed to emulate that and I hope that you will do the same! Attach a wax seal instead adds a personal touch – what this collection is all about!
Last but not least, wrapping paper! I have always wanted to design my own wrapping paper for friends’ birthdays or special occasions. This gave me that chance. A simple but fun design, I hope you love it as much as I do! The EH Collection has been lots of fun, and as given me a good opportunity to share what I adore with you! Thank you for reading and I can’t wait to release my collection tomorrow!